Central Health Branding & Logo Guidelines
The Foundation of Our Visual Identity
我们的标志是我们是谁和我们代表什么的最直接的视觉表现. 在所有平台上一致和正确地使用我们的标志对于建立强大的品牌至关重要, unified brand presence. 本节提供了详细的指导方针,说明如何在各种情况下正确使用我们的标志,以确保清晰, recognition, and impact. By adhering to these guidelines, 我们保护我们品牌的完整性,并在所有接触点保持一个有凝聚力的视觉形象.
标志是一个通用术语,用于指代代表公司的任何图形, organization, or brand. It is a visual mark designed to be easily recognizable and memorable. Logos are often composed of images, symbols, and/or text that convey the essence of the brand’s identity.
A brandmark is a specific type of logo that consists of a symbol, icon, or design element without any text. 它在视觉上代表了一个品牌,被设计成可以立即识别并与该品牌联系在一起. 品牌通常用来创建一个强大的视觉识别,可以独立,仍然传达品牌的本质.
A wordmark is a logo that focuses on the brand name itself, 使用独特的字体,创造一个难忘的和独特的视觉识别. 它强调品牌名称作为标志的主要元素.
在品牌设计中,签名通常是指一个标志的排列,由多个商标组合而成, wordmark, and byline. Our logos have specific signatures detailed on the following pages. 除了这些详细的签名外,没有任何签名被批准为正式使用.
Logo Anatomy
Our System Brandmark
![brandmark space](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/brandmark-space.png)
![small brandmark](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/small-brandmark.png)
![white brandmark](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/white-brandmark.png)
![black brandmark](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/black-brandmark.png)
我们的商标抓住了澳门真人赌场官方网站系统品牌的精髓. 它以我们的核心调色板为特色,这是一种唤起信任和治愈感的青色组合. The design incorporates key elements of our identity:
- The “C” stands for “community,” “central,” “care,” and “connection.”
- The “H” stands for “health” and “heart.”
- 国际公认的澳门银河真人在线赌场十字象征着团结、同情和关怀.
这个品牌是我们承诺提供全面的视觉体现, inclusive, and high-quality healthcare.
商标的周围应该总是有与“H”元素的词干宽度相等的空白.
Central Health Signature
Primary Signature
澳门真人赌场官方网站中心的主要标志由三个部分组成:商标, wordmark, and byline.
它可以出现在垂直配置中(文字标记和署名垂直居中,位于商标下方)或水平配置中(文字标记和署名水平居中,位于商标右侧)。.
签名的四周应留有与字标等高的“C”字.
Within the signature itself, 商标与字标之间的间距应等于距字标的“C”字的高度或宽度.
Secondary Signature
澳门真人赌场官方网站的二级签名由两部分组成:商标和文字标志.
此副签名遵循与主签名相同的空白和内部间距规则.
![primary signature](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/primary-signature.png)
![secondary signature](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/secondary-signature.png)
Download the Logos
Download a .zip file containing approved versions of the logo.
Our Core Palette
![Remedy Color](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/Remedy.png)
![Harmony Color](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/Harmony.png)
Primary Color Palette
我们独特的调色板有助于区分我们的品牌,使它更令人难忘.
Our primary palette consists of a dyad of teals and warm neutrals. 这种组合唤起了信任和治愈的感觉,同时保持了我们品牌的视觉完整性.
Each color within the palette can be adjusted in opacity, 允许在其应用中增加灵活性和多功能性.
![Foundation Black](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/Foundation-Black.png)
![Therapy Gray](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/Therapy-Gray.png)
![Opportunity Gray](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/Opportunity-Gray.png)
Neutral Color Palette
这些中性色可以用来补充或平衡几乎任何品牌的原色和强调色. 它们有助于提供一个基础,在此基础上,原色和强调色可以“流行”或被强调.
Our Accent Palette
Accent colors play a significant role in a brand’s visual identity, 补充核心调色板,增加灵活性和深度,以品牌的整体外观. Here are some key functions of accent colors:
- Highlighting information强调色用于将注意力吸引到设计中的特定元素上, such as calls to action, links, buttons, or important text. This helps guide the viewer’s eye and emphasizes key information.
- Adding visual interest:结合强调色增加了品牌视觉材料的多样性和丰富性,有助于保持设计的吸引力,防止它们看起来单调或过于统一.
- Supporting hierarchy:强调色通过区分主要信息和次要信息来创建视觉层次. 它们可以用来确定重要性级别,并确保最关键的元素脱颖而出.
- Expressing brand personality: While core colors establish the main brand identity, 强调色可以传达品牌个性的其他方面. For instance, an accent color might add a touch of vibrancy, playfulness, sophistication, or urgency to the brand’s visual communication.
- Supporting brand recognition如果坚持使用,强调色就会成为品牌可识别的视觉语言的一部分. 它们有助于提高整体品牌认知度,即使少量使用也是如此.
As the name implies, 这个调色板中的颜色是用来作为口音的,并且很少用于突出或吸引对特定内容的注意. 强调色的使用比例不应大于设计中的任何原色. 所有的颜色都可以在饱和度上进行调整,以提供更多的用途.
It is not recommended to use more than one accent color in a design.
![Unity Orange](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/unity-orange.png)
![Honesty Lime](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/honesty-lime.png)
![Compassion Green](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/compassion-green.png)
![Equity Blue](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/equity-blue.png)
![Mastery Magenta](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/mastery-magenta.png)
![Clarity Red](http://328.bodyworx-nw.com/wp-content/uploads/2024/06/clarity-red.png)